American Girl is celebrating its 25th anniversary, and released two new historical dolls, Cécile Rey and Marie-Grace Gardner from 1850s New Orleans, in honor of the milestone. The two were spotted at the Jersey Shore, and these dolls can warm any heart. Their story is about the power of friendship and community as they reach across the boundaries of race and class to help their families, friends, and city during a yellow fever crisis.
American Girl is also launching a number of initiatives and special events and offers to celebrate the 25-year anniversary. There is a first-of-its-kind cruise for American Girl fans that takes place in November (which sold out within three days) and special in-store events across the country, such as summer reading programs, character birthday parties, crafts, and exhibitions. Additionally, in each month of 2011, the company will release one limited edition historical mini-doll, available through their catalogues, website, and stores.
Between the stories and dolls, American Girl has played a valuable role in the lives of many young girls since its debut in 1986. American Girl has sold over 135 million books and 20 million dolls. American Girl Magazine is among the top ten children’s magazines in the nation, and is the largest periodical dedicated exclusively to girls. It’s clear that in twenty-five years, the enthusiasm hasn’t worn off.
Jersey Shore Style will be visiting the American Girl Store in New York, so stay tuned for more updates and a firsthand experience!